How to Bet On Sports > Betting Against the Public
Betting Against the Public is one of the most popular and simplest methods used by Sports Insights members. The logic is simple: always consider betting against the public. Whichever team the public is loading up on, simply bet the other team. There is a reason why sportsbooks are in business. We’ve gone to extraordinary lengths to conclusively prove that the Betting Against the Public (or fading the public) betting strategy will produce a positive return on investment.
Can simply Betting Against the Public increase your chances for profitable results?
The answer is based on psychology. The public loves to bet favorites and “overs”. It’s human nature to root for winners and scoring. The media, which over-hypes winning teams that score a lot of points, further inflates this human tendency. Sportsbooks understand this and shade their lines accordingly. Sportsbooks do not look to balance their books. They look to exploit sports bettors’ tendencies by shading favorites and overs.
With the difference in long-term winning and losing measured by 1-3%, continually getting an extra 0.5 to 1.0 point every time you bet an underdog or under will increase your win percentage by 1-3%. This is a measurable fact!